Companies are preparing for business activation after the coronavirus crisis. Brazil and Canada are the focus of several of them, which are becoming members of CCBC

 By Sérgio Siscaro

The uncertainties brought by the Covid-19 pandemic to the world are causing very direct and immediate effects on the health systems and on people’s daily lives. The introduction of quarantine regimes in different parts of the world interrupted the activity of several sectors of the economy, which await the unfolding of the crisis in their countries to organize the future return to normal. All planning previously done by the companies will have to adapt to the conditions that arise as the situation becomes clearer.

Even in this scenario of doubts, the Chamber of Commerce Brazil-Canada (CCBC) continues to be seen as an important ally of companies from different sectors for the process of consolidating and expanding their activities – and even for their recovery after the pandemic. In addition, the prospect of doing business with Canadian partners remains more attractive than ever: in March this year, seven companies have become the newest members of CCBC, showing confidence that, in the near future, they will be better able to take advantage of the business opportunities that may arise with the end of the current crisis.

Medical cannabis

Canadian Aurora is a global leader in the medical cannabis industry. Headquartered in Edmonton (Alberta) and present in about 15 countries, the company is a pioneer in the segment, dedicated to helping people improve their lives through its innovative and high-quality cannabis and hemp products. “We see Brazil as the largest market in South America – and, for that reason, we are preparing to enter it”, says its president for Latin America, Alejandro Antalich.

He says that the company stands out for the scientific seriousness of its products – which are often seen as last resort resources to improve the condition of patients. “We want the use of medical cannabis to be normally prescribed by doctors, in the applicable cases, like any other medicine”, he highlights.

Taylor-made service

Specialized in providing a taylor-made service to its clients as a way to obtain the best results, the Libório e Corteze law firm, in São Paulo (SP), takes care of administrative proceedings, in the strategic business advisory in legal-administrative and urban-environmental claims. To this end, its team brings together a wide range of skills, ranging from the coordination of multidisciplinary teams to the preparation of opinions, technical and legal reports, including the filing of lawsuits.

“We make a point of accompanying the client in all stages – not only in the legal aspect but also providing macro-systemic consultancy in order to better define the most appropriate approach”, says the partner Daniela Campos Libório. She shares the office administration with Mário José Corteze, according to whom the current pandemic situation generates several doubts regarding the administrative aspect. “In a short period, we may have changes in administrative law, and we are following this”, he says.

Diversified performance

The other companies that joined the CCBC reinforce this concern in establishing themselves in the post-pandemic scenario. One of the new members is Projeto Linda, which combines the analysis of thermal images and artificial intelligence, supporting the early detection of breast cancer. Another is Comercial Cometa, a leader in the supply of ferroalloys and metals for the steel, foundry, and surface treatment sectors.

From the business consulting segment, there is the Canadian company RM Consulting, which helps companies to expand internationally in a supported manner, identifying opportunities and establishing strategic partnerships; and, in the legal area, the Canadian law firm Exeo Attorneys and the Brazilian law firm Teixeira Civolani Sociedade Individual de Advocacia.